Many marketers understand the advantages of holding in-person events. Developing relationships with prospects and customers is crucial in B2B marketing. However, there are several advantages to conducting virtual events in many circumstances. The COVID-19 epidemic has expedited the incorporation of virtual event hosting in Singapore and abroad into the marketing mix.
The following are several reasons hosting a virtual event is ideal.
#1 A Widely Adopted Alternative
In-person events have long played a significant role in B2B marketing tactics. The most effective salespeople are those who are excellent at networking. However, the pandemic halted it and introduced a new method. People are social creatures that feel the urge to network. Virtual events are the solution for encouraging rapid connection building and allow businesses to build relationships with their target audience.
#2 More Scalable
B2B firms organise anything from executive dinners to user conferences. Hosting foreign events in several countries is made simple by virtual events. Furthermore, they are incredibly scalable. It will not result in an exponential rise in your workload. Moreover, various event hosting and management system options are available in everyone’s arsenal.
#3 Entry Barriers are Low
Most in-person events need more time from your audience since they must travel. Furthermore, the event is often lengthy. Low entrance barriers are a critical argument for hosting a virtual event in and out of Singapore. It is especially crucial if you aim to cater to top executives or decision-makers.
#4 More Economical Solutions
Another incentive to host virtual events is that they are less expensive. For in-person agendas, there are other expenditures to consider, including the location and meals. Basic materials such as a good microphone and a reliable event hosting and management system are the only items you require for modest virtual events.
#5 On-Demand Content Available
You have a big chance for long-term lead generation by hosting a virtual exhibition in Singapore. Most virtual event systems make the event available on-demand for up to a year. It enables you to encourage people to attend your virtual conference and fully experience the event. Furthermore, it does not need a lot of engagement from your audience. If you are lucky, the event organiser will record each session and make it available afterwards.
Evention is a reliable and experienced hybrid and virtual event organiser in Singapore. Through their event organisation and live streaming services, they want to provide automated event administration and value-added features such as online RSVP. To ensure the success of your event, the organisation also provides an event registration and administration system. Visit Evention Singapore’s website to learn more about their platform and services, or contact them if you have any queries.